14 Jun 2025
Great content is now the deciding factor between a full booking calendar and empty rooms.
Travelers rely on social and video more than ever. A recent Expedia Group report found that seven in ten holiday planners watch videos of a destination or hotel before booking, and VisitBritain projects a nineteen percent rise in international visits to the UK in 2025. If you run a hotel, inn, or boutique stay in the Cotswolds, showing authentic video and photo content is the fastest way to stand out in searches, on booking sites, and in social feeds.
Why High Quality Content Matters
Builds trust. Viewers decide in seconds whether a property feels clean, welcoming and true to its photos.
Boosts reach. Instagram shows Reels to more users than static posts. Later reports that Reels reach is 67 percent higher than image posts on average.
Improves SEO. Google favours pages that include video. Research from HubSpot shows that landing pages with video can raise conversion rates by up to 80 percent.
Increases recall. Viewers remember 95 percent of a message when they see it in a video, compared with ten percent when they read it, according to Insivia.
High quality visuals turn casual browsers into confident guests. They also give you assets that work everywhere: Google Business Profile, booking platforms, social ads and email campaigns.
Core Content Every Hotel Needs
Format | Why It Works | Tips |
|---|---|---|
Hero video (30–60 s) | Sets the tone on your homepage and booking engine. | Open with a sweeping exterior shot that shows the full property, then move inside to highlight rooms, dining and local scenery. |
Room tour Reels | Answers the top question “What does the room really look like?” | Add on‑screen text with additional information such as amenities, bed configuration and price band. |
Lifestyle clips | Sells the Cotswolds escape dream and performs well on social. | By showing guests interacting with the environment, the audience finds it easier to relate to the experience. |
Review highlights | Displays social proof without needing on‑camera guests. | Overlay TripAdvisor or Google rating snippets on B‑roll or images. |
Behind‑the‑scenes stories | Humanises your staff and service. | Show the bar staff making a cocktail, or housekeeping adding the finishing touches |
Seasonal photo sets | Keeps feeds fresh and boosts press outreach. | Capture blossom in spring, golden fields in summer, colourful leaves in autumn and cosy fires in winter. |
Matfen Hall: 20 Reels from a Two Day Shoot
Matfen Hall, a luxury country house hotel and spa in Northumberland, already had a high end hero video in place but needed a full suite of short form content to match. In just two days, we filmed and delivered over 20 Reels, each tailored to highlight specific guest experiences from arrival to relaxation.
What we delivered:
Over 20 edited Reels showcasing rooms, spa, dining, golf and events
Multiple ad variants for Meta campaigns and A/B testing
High quality screen grabs for use in stories and thumbnails.
We travel all over the UK (and beyond) to work with venues like this. Using a carefully planned shot list and mood board, we created a full suite of mobile first video content while staying aligned with the venue’s visual identity. Because their internal team handled day to day posting, we focused on creating reusable, evergreen content that could be slotted into ongoing campaigns.
Cinematic Visuals for a Boutique Hotel Setting
Yorebridge House is a five star boutique hotel in the Yorkshire Dales, known for its romantic countryside setting and private hot tubs. Working alongside Newcastle-based marketing agency WISTL, we were brought in to capture a suite of cinematic and social-first video content that reflects the peaceful, luxurious feel of a stay there.
What we delivered:
A short landscape hero film for their homepage
18 to 21 vertical Reels for Instagram and TikTok
Multiple variations and shorter cuts for ads and stories
We timed the shoot around soft morning light and golden hour to maximise the setting. With just one shooter and a tight plan, we were able to work quickly and unobtrusively while still delivering polished, romantic visuals that are already in use across their marketing channels.
Ready to Elevate Your Hotel’s Content?
We specialise in creating cinematic, mobile-first content that helps luxury hotels stand out across social, web and paid channels. Whether you need a full campaign or a one day shoot that delivers weeks of content, we can help.
Wherever you're based, book a free 30 minute call to see how Combe Creative can bring your vision to life