Autumn in the Cotswolds is one of the busiest and most beautiful times of the year.

The Cotswolds welcomes around 23 million visitors each year according to the Visiting the Cotswolds in Autumn guide. Bourton on the Water alone attracts over 300,000 visitors annually as noted in Bourton on the Water Wikipedia. In 2022, the Cotswold district saw 576,000 overnight trips generating £142 million in spending in the Cotswold District Tourism Report 2022.

With that level of footfall, autumn is a prime time for Cotswolds businesses to capture attention. Those that plan ahead, refresh their visuals, and launch seasonal campaigns are the ones that stand out and attract customers.

Plan Ahead for the Season

Successful autumn marketing starts before the leaves change. Planning in August or September gives you time to secure shoots, prepare content, and launch ahead of competitors.

Research from Square UK shows that brands preparing seasonal content early see higher engagement and sales.

Working with Combe Creative means your campaign is more than just photos or video. We combine creative direction, photography, video production, and strategy so you have a full library of seasonal content ready to go live across your website, social media, and email marketing.

Capture the Season in Your Visuals

Autumn offers strong visual assets for any Cotswolds brand. Warm light in Chipping Campden. Tree lined streets in Broadway. Seasonal details like blankets on café tables or fresh bakes in shop windows.

Photography that reflects the season helps your brand feel relevant. It also gives you assets you can use everywhere including your Google Business Profile and social media.

Video can reach even further. Instagram Reels get 67% more reach than image posts according to Later. Short clips showing event preparation, seasonal displays or product launches can connect with thousands of potential customers.

Make Social Media Work Harder

You do not need to post daily, but you do need to post consistently.

This autumn you could:

• Run a photo competition for the best Cotswolds autumn moment.

• Use hashtags like #CotswoldsAutumn, #VisitCotswolds and #AutumnVibes.

• Share behind the scenes clips of seasonal changes in your business.

• Repurpose your best seasonal posts for Stories, Reels and TikTok.

Collaborate for More Impact

More people are discovering local businesses through social media search than ever before. According to Absolute Digital, 74% of Gen Z use TikTok as a search engine and over half say they prefer it to Google when looking for places to eat, shop or visit. Platforms like Instagram and TikTok are where customers are actively searching, and your content needs to be there when they are looking.

Partnering with content creators and influencers who already have an engaged local audience can help you reach new customers quickly. A creator might feature your café in a “Best Autumn Brunch Spots in the Cotswolds” Reel, or an influencer could film a TikTok highlighting your shop’s seasonal collection. These collaborations expand your reach and build trust, as people are more likely to visit a business recommended by someone they follow.

To get the best results, choose creators whose audience matches your ideal customer and give them the freedom to create authentic, story driven content. This approach ensures your brand shows up in the searches and feeds that matter most.

Start Creating Content That Gets You Noticed This Autumn

Autumn in the Cotswolds is a chance to attract new customers and reconnect with regulars. Planning ahead, capturing seasonal visuals, aligning with events and using social media as a search tool will help you get noticed and stay top of mind.

If you want to grow your reach, improve your content, or turn visibility into real enquiries and bookings, book a free 30 minute call to see how Combe Creative can help.