18 Jul 2025
Video is no longer optional for businesses that want to grow, connect with their audience, and stay visible in a crowded market.
Video is now one of the most powerful ways to get seen, remembered and chosen. Whether you run a café in Cirencester or a boutique hotel in Bourton, if you are not using video you are missing out on attention and bookings.
Recent research from the HubSpot Blog shows that 89% of businesses now use video as a marketing tool, and 92% of marketers say it remains a key part of their strategy.
Why Video Works
Video builds trust quickly. It lets people see your space, your product and the people behind the brand. That makes your business feel more real and more worth booking.
Instagram Reels reach is up to 67% higher than feed photos, according to Later. TikTok is entirely video based, so motion is essential if you want to show up in searches.
It also helps your website. Google is more likely to rank pages that include video. Research from Forrester suggests those pages are over 50 times more likely to appear on page one.
And finally, video gets people to take action. Viewers are 144% more likely to buy after watching a product video, according to Insivia.
Simple Video Ideas That Work
You do not need a big team or a polished ad. Simple, honest clips often work best. The key is showing people what it actually feels like to visit or buy from you.
Here are a few ideas to get started:
Behind the scenes – roasting coffee, plating dishes, packing orders
Show off your space – show the light, the vibe and the little details
Customer Interactions – quick testimonials build trust fast
Day in the life – introduce your team or show how you work
Quick tips – how to style a room, make a flat white, or plan a countryside walk
One shoot can give you enough to post across Instagram, TikTok, YouTube Shorts and your website.
Results You Can Expect
Adding video to your content makes a measurable difference. It helps more people find you, remember you and take action.
According to HubSpot, landing pages with video can increase conversion by up to 80 percent. On social media, posts with video get 48 percent more views than those without. And people remember what they watch. Research from Insivia found that viewers retain 95 percent of a message when they watch it in a video, compared to just 10 percent when reading.
Whether you run a café, a holiday let, a golf course or a retail brand, video helps your business stand out in a competitive space. More visibility means more enquiries, more bookings and more trust in what you offer.
How Combe Creative Can Help
We work with Cotswolds businesses to plan, shoot and deliver both short-form and long-form video content that gets seen. From Reels and TikToks to brand films and website videos, we focus on content that looks great, tells your story and drives action.
Our process is simple:
Plan – We map out video ideas that align with your brand and goals
Shoot – A lean crew films high-quality footage in a single day
Edit – You get ready-to-post content for social, email and web
Optimise – We guide you on how to post for reach and search visibility
From one shoot day, we can produce enough content to fill a full month’s calendar. That keeps your feed active and frees you up to run the business.
Book a free 30-minute call to see how Combe Creative can help you show up, stand out and grow.